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Example of cultural translation: localisation of online campaigns

Watch this video, as Dr Serena Bassi discusses localisation as a form of cultural translation.

Video games, computer software and websites are often localised for a particular audience: a process that can reveal some of the complexities of cultural translation.

Through a study of social justice campaigns on the internet, Dr Serena Bassi describes how content can be substantially altered to ensure that it is understandable and relatable to audiences in different communities. In this way, localisation becomes an instrument of cultural translation.

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Working with Translation: Theory and Practice

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