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Welcome to the course

The learner is welcomed to the FutureLearn platform and given important information about the Social Media ExpertTrack.

Welcome to Running a Social Media Campaign: Customers, Influencer Engagement, Analytics, the third and final course in the How to Create a Social Media Strategy ExpertTrack!

In Week 1, you will learn about interacting with customers on social media, good customer service, staffing social media for customer service, and PR disasters, recovery and contingency.

In Week 2, you will learn how to research and identify influencers, engaging influencers in your marketing campaign, and measuring influencer activity.

In Week 3, you will learn about social media analytics and insights, how to improve your social media performance, and you’ll take a final Test on a short case study covering topics from throughout the ExpertTrack.

In the next step, you’ll read more about the learning you’ll achieve in this first week.

About this ExpertTrack

Courses are organised in sequence, and for the best learning experience we suggest you follow this order:

Assessment in this ExpertTrack

In each course you will see quizzes throughout the weeks. Quizzes are for practice, and do not contribute towards your final score. They’re a fantastic opportunity for you to check your progress and understanding.

Tests are part of your final score. You can retake tests as often as you need, but it is important to complete them as they count towards your overall score. Peer Graded Assignments are part of your final score. These provide you with a chance to develop deeper insight into the quality of your work through the review of your course peers.

You need to mark over 90%+ of steps as complete across the entire ExpertTrack, attempt every test and assessment question, and score an average of at least 70% across all your assessments, to be eligible to gain certificates at both individual course level, and overall ExpertTrack level.

Finally, you do not have to take any Tests or submit any Peer Graded Assignment until you’re ready. To help you prepare, you might wish to spend some time reviewing and revising.

Find out more about ExpertTracks on our Community pages here.

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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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