Course: Africa to the World: Analysing the Global Appeal for African Luxury Fashion

The African Lux brand “MAXHOSA AFRICA” by Laduma Ngxokolo is a great example of authentic african luxury. The brand is in knitwear inspired by the designer’s Xhosa heritage, especially beadwork …

Luxury and Sustainable Practice As the fashion world becomes more conscious of its impact on the environment and it’s people, there is a greater push for the industry to adopt …

We have looked at how there are many differences between African countries across the continent when it comes to luxury, but there are some similarities too. Martin-Leke & Ellis[1] developed …

“African” and “Luxury” seem like oxymorons and we might think of Africa as a place where luxury is not produced or consumed. However, what does Luxury really mean in Africa …

When we talk about “African Culture” or “African Market”, we can make the mistake of viewing Africa as a monolithic society or homogenised market. Though in January 2021, The African …

Two main narratives have been used in the media to portray Africa: Afro-pessimist narrative: portraying the continent as a place of poverty and disease. Afro-optimist narrative: shows Africa as a …

There has been a significant global resurgence of demand for African luxury with a distinct African identity from different countries across the continent. Throughout history, luxury from Africa have permeated …

What constitutes “Luxury” The traditional idea of “luxury” conjures thoughts of prestige and exclusivity; the unattainable pinnacle of artisanship and heritage. However, with the rise of fast fashions mass-marketed expensive …

Now that you have reached the end of the first week, you should have on overall understanding of: the luxury market and Africa’s position in it; the historical, cultural and …

An ethical and sustainable fashion revolution is demanding better of it’s producers and manufacturers and encouraging local production, sustainably sourced natural materials and dye processes, and one that supports a …

In this step we are going to delve into the importance of storytelling across the African Continent in the creation of luxury artefacts from Africa. From cave paintings in Nyero, …

Disrupting colonial legacies This begins with the very resources and processes that enables a luxury product to exist. Regardless of whether that is: a holiday, precious stones, fresh produce, fine …