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Value: Intrinsic or Just Symbolic?

At the end of the day, luxury is and has always been symbolic. Luxury, as promoted by a Euro-American culture has served as an outward-facing indication that people have financial …

Luxury as Investment

Luxury consumers value investment purchases and brand recognition among their social circle. As luxury consumers mature and their relationship with brands extends, they grow to search for meaning and require …

Final Thoughts

The pandemic has changed the priorities of people and the values of consumers. It remains to be seen whether these changes will be for the better or whether they will …

Introducing: Africa to the World

Hello and welcome to The Hopenclass. My name is Moses Turahirwa, the Founder and Creative Director of Moshions, a luxury fashion line from Rwanda. Together in this online course, Africa …

Bibliography and suggested reading

Here are some resources that you might like to explore further. If you’ve come across some others, why not share them in the comments below? Allman, J., 2004. Fashioning Africa: …

Case Study: XULY.Bet

Lamine Kouyate is one of the most recognised African fashion designers on the international market. He was the first designer to create a collection with Puma. He has worked with …

Case Study: Folashade Thomas-Fahm

Victoria Folashade Thomas-Fahm is known as the first modern fashion designer in Nigeria. She was trained at Central Saint Martins in London and is credited for introducing ready-to-wear clothing in …

Luxury from Africa – A brief history

As discussed in the previous steps, luxury assigns considerable emphasis on exclusivity and superiority, from the quality and craftsmanship of tangible products to rarefied experiences of leisure. It is also …

Africa: Policy and Infrastructure

Due to the absence of an institutionalised fashion system, Africa was labelled as a place with fixed and traditional dresses for a long time. However, this does not mean that …

Fashion in non-western cultures

According to Kawamura [1], in collectivist societies where cultural forms change very slowly, fashion, as it is understood in western culture, is not a social reality. Pioneer fashion entrepreneurs trying …

Extending our understanding of Fashion

Fashion is mainly associated with High Fashion and European or American luxury brands such as Gucci, Louis Vuitton, or Mickael Kors. These elite brands have become the norm of fashion; …

What to expect in Week 3

In Week 3, we are going to question the gatekeepers of luxury fashion and challenge Eurocentric views of fashion in non-western cultures. We will introduce the importance of policy and …