Luxury consumers value investment purchases and brand recognition among their social circle. As luxury consumers mature and their relationship with brands extends, they grow to search for meaning and require …
At the end of the day, luxury is and has always been symbolic. Luxury, as promoted by a Euro-American culture has served as an outward-facing indication that people have financial …
The pandemic has changed the priorities of people and the values of consumers. It remains to be seen whether these changes will be for the better or whether they will …
Hello and welcome to The Hopenclass. My name is Moses Turahirwa, the Founder and Creative Director of Moshions, a luxury fashion line from Rwanda. Together in this online course, Africa …
Here are some resources that you might like to explore further. If you’ve come across some others, why not share them in the comments below? Allman, J., 2004. Fashioning Africa: …
Lamine Kouyate is one of the most recognised African fashion designers on the international market. He was the first designer to create a collection with Puma. He has worked with …
Victoria Folashade Thomas-Fahm is known as the first modern fashion designer in Nigeria. She was trained at Central Saint Martins in London and is credited for introducing ready-to-wear clothing in …
Conceptual African Fashion: Second Generation of African Fashion Designers Conceptual African Fashion does not depend on identifiable African aesthetics. However, by looking closely, Africa is embedded in designs through allusions …
There is a relationship between African and Western fashion, a tension between indigenous style and global trends in the international fashion industry. African Fashion designers have either attempted to blurry …
In the fourth and final week, we’ll look to a bright future, with Africa at the forefront of emerging fashion and luxury markets. We will explore entrepreneurship opportunities, social responsibility …
As discussed in the previous steps, luxury assigns considerable emphasis on exclusivity and superiority, from the quality and craftsmanship of tangible products to rarefied experiences of leisure. It is also …
Due to the absence of an institutionalised fashion system, Africa was labelled as a place with fixed and traditional dresses for a long time. However, this does not mean that …
According to Kawamura [1], in collectivist societies where cultural forms change very slowly, fashion, as it is understood in western culture, is not a social reality. Pioneer fashion entrepreneurs trying …
Fashion is mainly associated with High Fashion and European or American luxury brands such as Gucci, Louis Vuitton, or Mickael Kors. These elite brands have become the norm of fashion; …
In Week 3, we are going to question the gatekeepers of luxury fashion and challenge Eurocentric views of fashion in non-western cultures. We will introduce the importance of policy and …