Packaging Labelling Requirements
There are specific label requirements from font size to what must appear on the primary packaging and secondary packaging. Additional label requirements may be required based on regions and distribution …
Course: Beauty Decoded: Strategy in the Global Beauty Business
Sustainability and Beauty: A Contemporary Romance
Sustainability is probably one of the most urgent issues to be addressed by brands and the industry as a whole. The discussion regarding sustainability should be part of the initial …
Leveraging Product Ingredients such as CBD Oil as a Unique Selling Point
Brand can no longer depend on the basic ingredients to fulfil their customer needs. With the vast amount of information available to customers and customers demanding more accountability your ingredient …
Presentation: Aligning your product story from ingredient to packaging with brand positioning
The product development process starts with the idea. The development of your product can be done in conjunction with a development lab or contract fillers. Both have their advantages and …
Trademarks: Think ahead about Intellectual Property
Is there something on the market that is similar to your idea, design check? Intellectual properties also include design so do your homework. It’s important to begin trademark search registration …
These articles are from the online course:
Beauty Decoded: Strategy in the Global Beauty Business
