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Wrapping up Week 1

We hope you are enjoying the course so far. This week we have discovered that social media is more about people and their cognitions and behaviours than it is about …

Twitter as a Data Source

Twitter is one of the easiest social media platforms to mine for data, and it is an excellent resource used every day by social scientists for research. We’re going to …

Introducing Social Media Analytics

Welcome to this course! Social media is everywhere (think: Facebook, Twitter, Instagram, LinkedIn, Snapchat—the list goes on). When it comes to social media, the content is more than words, pictures, …