Course: Innovation and Entrepreneurship for a New Business

This video introduces a pitching framework called the Gaddie pitch, consisting of three components. Firstly, it begins by addressing the problem with a relatable question like “You know how…?” to …

This video discusses steps for building a business network. Building a network is crucial for success, as it opens doors to new opportunities, collaborations, and valuable relationships. To begin, identify …

This video highlights the importance of understanding the skills and capabilities of team members for effective teamwork and productivity. Assessing the team’s skills allows managers and business owners to strategically …

This video highlights the importance of learning and development for individuals and organisations, emphasising how it unlocks potential and drives success. Lifelong learning is essential for personal and professional growth, …

This video discusses how a unique selling point for your business is crucial for gaining customer and market support. Your unique value proposition sets your business apart from competitors, and …

This video emphasises the importance of competition for businesses and highlights why it can be beneficial. This will help you understand the positive aspects of competition and how to effectively …

This video discusses the importance of understanding customer motivations for using a product or service. Customers have various reasons for choosing a particular business, which could range from fulfilling specific …

This video provides valuable insights for you if you are interested in starting a business or developing your existing business idea. It emphasises the importance of having a strong idea …