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How to write a Gaddie pitch

This video introduces a pitching framework called the Gaddie pitch, consisting of three components. Firstly, it begins by addressing the problem with a relatable question like “You know how…?” to …

How to build a network

This video discusses steps for building a business network. Building a network is crucial for success, as it opens doors to new opportunities, collaborations, and valuable relationships. To begin, identify …

Ways to measure your team’s skills

This video highlights the importance of understanding the skills and capabilities of team members for effective teamwork and productivity. Assessing the team’s skills allows managers and business owners to strategically …

Importance of learning and development

This video highlights the importance of learning and development for individuals and organisations, emphasising how it unlocks potential and drives success. Lifelong learning is essential for personal and professional growth, …

Identifying a business’s unique selling point

This video discusses how a unique selling point for your business is crucial for gaining customer and market support. Your unique value proposition sets your business apart from competitors, and …

Who are my competition?

This video emphasises the importance of competition for businesses and highlights why it can be beneficial. This will help you understand the positive aspects of competition and how to effectively …

Understanding our customer motivations

This video discusses the importance of understanding customer motivations for using a product or service. Customers have various reasons for choosing a particular business, which could range from fulfilling specific …

How to develop an idea

This video provides valuable insights for you if you are interested in starting a business or developing your existing business idea. It emphasises the importance of having a strong idea …