Developing Brand Personality
Learn about the meaning of a brand and how a brand’s personality is created. When you’re done watching, share your ideas about Red Bull’s brand personality in the discussions.
Course: Marketing Analytics
Snapple and Brand Value
In this video, you will chart the progress of the Snapple brand. Snapple is a very popular cold drink in the United States that was originally sold in small stores …
Introduction to Metrics for Measuring Brand Assets
In this video, Raj explains what you will learn and be able to do after completing this week.
Takeaways: Improving the Marketing Process with Analytics
In this video, Raj highlights key points from the week’s content. As you watch, reflect on what you have learned and how it affects your understanding of marketing analytics. Share …
Utilizing Data to Improve Marketing Strategy
After running an analysis of the Airbnb’s data from the Paris and Miami rental markets, surprising insights are revealed about what influences rental activity in each region. Learn how Airbnb …
Airbnb’s Marketing Strategy with Data
Airbnb hypothesizes several factors that affect its ability to maximize the profit it earns on each property listing and uses a lot of data to create a predictive model that …
Airbnb’s Strategic Challenge
Learn about Airbnb’s strategic challenge of maximizing rental prospects for hosts and rental options for guests.
Airbnb’s Marketing Process
Raj walks through the marketing process in more detail, using Airbnb as an example.
Why Marketing Analytics?
Learn about the three types of marketing analytics and how they benefit companies with analytics capabilities.
