Course: Marketing Analytics

Learn about the meaning of a brand and how a brand’s personality is created. When you’re done watching, share your ideas about Red Bull’s brand personality in the discussions.

In this video, you will chart the progress of the Snapple brand. Snapple is a very popular cold drink in the United States that was originally sold in small stores …

In this video, Raj explains what you will learn and be able to do after completing this week.

In this video, Raj highlights key points from the week’s content. As you watch, reflect on what you have learned and how it affects your understanding of marketing analytics. Share …

After running an analysis of the Airbnb’s data from the Paris and Miami rental markets, surprising insights are revealed about what influences rental activity in each region. Learn how Airbnb …

Airbnb hypothesizes several factors that affect its ability to maximize the profit it earns on each property listing and uses a lot of data to create a predictive model that …

Learn about Airbnb’s strategic challenge of maximizing rental prospects for hosts and rental options for guests.

Raj walks through the marketing process in more detail, using Airbnb as an example.

Watch this video to learn more about what we will do in each week of the course.

Learn about the three types of marketing analytics and how they benefit companies with analytics capabilities.