Course: Marketing Analytics

Learn how inputting many variables into your regression equation gets you closer to the true model of the way your market responds.

Learn how to interpret regression outputs from r-squared to p-values!

In this video, you will learn how to read a regression chart and the most important element marketers need to understand about what these reveal.

Reinforce your understanding of this week’s content with a summary of key takeaways about marketing experiments. Ask any questions in the comments and share your insights with your fellow learners.

If you’d like to take a closer look at the Etch A Sketch and Betty Spaghetty experiments, read the Ohio Art case, available in the “Downloads” section below.

Because digital marketing experiments are inexpensive and easy to run, they have transformed the world of marketing, allowing marketers to tweak various dimensions in real time. Learn how to run …

Learn how to calculate projected lift using the Betty Spaghetty experiment results.

Learn the conceptual framework for projecting lift from a test market across geographies and over time.

When Ohio Art introduces a new product, the Betty Spaghetty doll, they have to run their experiments a little differently since there are no pre-test sales. Learn how to do …

We will take a look at three different product advertising experiments by the Ohio Art Company. We will start with Etch A Sketch. Learn the background on this product experiment.

Learn how to manipulate several experiment components at once using a full factorial design. This will help you reach the “sweet spot” of maximum profits!

Learn the four rules to ensure that the results of your marketing experiments are actually caused by the experiment rather than some other outside factor.

Learn about how to distinguish between correlation and causation in order to ensure your marketing experiments are actually increasing sales.

Focus in on the key points from this week’s material, then think about this week’s objectives and how well you understand CLV. Do you now know what CLV is and …

Learn how CLV is a forward looking measure that can let marketers know how long they can expect to earn a profit from a customer. Then connect the dots between …