## Multivariable Regressions

Learn how inputting many variables into your regression equation gets you closer to the true model of the way your market responds.

## Interpreting Regression Outputs

Learn how to interpret regression outputs from r-squared to p-values!

## What Regressions Reveal

In this video, you will learn how to read a regression chart and the most important element marketers need to understand about what these reveal.

## Transformation of Marketing at the Ohio Art Company

If you’d like to take a closer look at the Etch A Sketch and Betty Spaghetty experiments, read the Ohio Art case, available in the “Downloads” section below.

## Maximizing Effectiveness: Nanoblocks

Because digital marketing experiments are inexpensive and easy to run, they have transformed the world of marketing, allowing marketers to tweak various dimensions in real time. Learn how to run …

## Calculating Projected Lift: Betty Spaghetty

Learn how to calculate projected lift using the Betty Spaghetty experiment results.

## Projecting Lift

Learn the conceptual framework for projecting lift from a test market across geographies and over time.

## Analyzing an Experiment: Betty Spaghetty

When Ohio Art introduces a new product, the Betty Spaghetty doll, they have to run their experiments a little differently since there are no pre-test sales. Learn how to do …

## Designing an Experiment: Etch A Sketch

We will take a look at three different product advertising experiments by the Ohio Art Company. We will start with Etch A Sketch. Learn the background on this product experiment.

## Designing Full Factorial Web Experiments

Learn how to manipulate several experiment components at once using a full factorial design. This will help you reach the “sweet spot” of maximum profits!

## Designing Basic Experiments

Learn the four rules to ensure that the results of your marketing experiments are actually caused by the experiment rather than some other outside factor.

## Determining Cause and Effect through Experiments

Learn about how to distinguish between correlation and causation in order to ensure your marketing experiments are actually increasing sales.

## Takeaways: CLV

Focus in on the key points from this week’s material, then think about this week’s objectives and how well you understand CLV. Do you now know what CLV is and …

## CLV: A Forward Looking Measure

Learn how CLV is a forward looking measure that can let marketers know how long they can expect to earn a profit from a customer. Then connect the dots between …