Course: Online Business: Customer Profiling for Success

Now that you understand what profiling is, it is time to segment your customers and consumers into groups. Segmentation isn’t a new concept; it has been around since the 1960s. …

As you have worked through the topics this week you have had the opportunity to learn about: The characteristics that make up a profile of your business’s customers and consumers. …

We’ve taken a journey with our online entrepreneurs and together we’ve discovered with them the many aspects of profiling success. They’ve talked about the ways they gather research data, why …

After understanding the risk level for customers or consumers, and the types of purchases they could make, there are several actions you can take to assist in minimising the impact …

Visualising your customer’s journey is an important part of understanding the journey. Customer journey maps were once only used for web development purposes to map the user experience (UX). Today …

A customer’s behaviour is a great way to understand who they are and why they are willing to make a purchase. You can identify whether they are an instant buyer …

The information in a customer journey map is represented using layers that include who you are targeting, what they are doing, what they think and feel, and where opportunities exist …

Behavioural characteristics relate to how customers or consumers behave toward a product or service, focussing on: What they buy When they buy Why they buy How they buy, and How …

Today, conversations with those you trust in your family or circle of friends or online is increasingly swaying purchase decisions. The customer journey will help dictate the type of conversations …

Lee needs to tap into the information channels that assist her customers when they are choosing to buy her raw and recycled homeware products. She also needs to know how …

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and consumers who …

Lee has recently completed an interior design course and has developed a passion for interesting homeware accessories made from raw or recycled material, including marble, copper and wood. Lee intends …

The marketing attribution process can be easily defined as a few key steps: Understand the purchase journey: Use demographic, psychographic and behavioural characteristics of your customer or consumer to get …

Psychographics refers to the way you look at your customers from the perspective of their personal characteristics. It relates to the psychological and personality characteristics of an individual and their …

Demographics are important so that you can understand how customers search for information and purchase products and services online. For example, income and cultural factors may impact how your target …