Another approach: storytelling in science
What are the elements of a good story? In the previous steps we mentioned that getting your audience’s attention is a crucial aspect for science communicators. Finding a frame that …
Course: Science Communication and Public Engagement
What is your message?
What is your message? By now, you probably defined your goal and your audience. However, there is still one aspect that needs to be discussed: what is your message? What …
What will the next weeks cover?
What comes next: week 2 and beyond In the next week we will continue our discussion of science communication, focusing on some aspects linked to the crafting of scientific communication. …
Science communication by a scientific foundation
Why is it difficult to communicate about health-related subjects? There are many different players in the field of scientific communication and public engagement. Besides individual scientists, larger research institutions and …
An example: The Principia magazine
An example of science communication: The Principia magazine. Communicating science does not need to follow existing approaches and avenues, and creativity can play a major role. In this video, we …
The importance of social media presence
Why should scientists be on social media? The internet is flooded with scientific news – both fake and real. This is one of the reasons why scientists should be part …
Who is your audience?
Knowing your audience is important. Once you defined your goal, you should think about your audience: who are you talking with? Why? What do they know about your topic, and …
What is your goal?
Science communication has more than one possible goal. Transmit information, engage, start a public debate and challenge current opinions are some of them. It is crucial to have your goal …
Why communicate science?
Some good reasons to communicate science If you are here, it is likely that you don’t need to be convinced of the need for communicating science. Maybe you are a …
Meet the team
Who contributed to this course? In the next three weeks you will listen to the voices of many experts, who collaborated to create this course. In this article, we share …
What will this course cover?
Welcome to Science Communication and Public Engagement a European Institute of Innovation & Technology (EIT) Food online course, produced by Università degli Studi di Torino, and Universidad Autónoma de Madrid. …