Build a tower!
In the following exercise you will build a tower. The challenge is to build the tallest free-standing tower with limited resources. You can also play this as a team. Its …
Course: Technology Entrepreneurship: How to Start a New Venture
How To Use the Concept of Minimal Viable Product
In this video, you will learn more about minimal viable product. (M.V.P) You can test whether your proposed solution will satisfy the needs of your customers or users in different …
Why targeting is important
Entrepreneurs first need to think about how to position themselves in that market given the fact that Remember that we discussed the differences between EasyJet and KLM in the video. …
Target Market Strategy
In this article, you will learn more about target market strategy for your business. It is essential to target your market and position yourself in it with a strong value …
On targeting and positioning
In this video we discuss the importance of targeting and positioning as the step that follows after market segmentation. For an entrepreneur or startup, this is probably the most critical …
Best practices in customer research
In this video, the University of Twente entrepreneurs share their best practices in customer research. Early engagement of customers and having an open mindset is important to identify customer and …
Customer Research for Lean Startups
In this video, we introduce you to the idea of customer needs, and techniques to identify them. At first, a clarification is warranted: We have used the words “customers” and …
Discover your potential market segment
The following guide helps you to think about how to segment a market. Where would you start? Which information do you need? Start thinking about your business idea and what …
How to structure observations of customer behavior
In this video we introduce a value-in-use perspective to better understand what customers need. Shift of focus to context and practices Value-in-use is about what customers truly value when using …
How to develop your venture
Understanding, analyzing and probing ideas with target customers is crucial in developing your venture. In this week we will introduce the practices necessary to develop your venture. We will introduce …
What is your view on entrepreneurship now?
You have now come to the end of week 1. Congratulations! You know about different types of opportunities, and have realized that opportunity recognition, development and exploitation are key steps …
Evaluate and develop opportunities
In this video, the University of Twente entrepreneurs reflect on their opportunities. The entrepreneurs share what they have used to evaluate and develop their opportunities. They pay attention to the …
Which opportunity to pursue
In the video we gave you a general idea of what factors you need to take into account when assessing whether your idea is worth pursuing. There are a number …
Discover your passion
The following assignment focuses on your passions. Use some separate sticky-notes to write each passion, driver and skill on. Start thinking of at least four things you are really passionate …
How to recognise an opportunity for a new business
Opportunity, recognition and pattern recognition. When it comes to recognising opportunities in business, knowledge is crucial. Information from the external environment, prior knowledge of the entrepreneur, and the entrepreneurs’ cognitive …
These articles are from the online course:
Technology Entrepreneurship: How to Start a New Venture