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Guillermo ALVES

Guillermo ALVES

Working on fitness Industry.
Interested in mental and physical health.

Location Valencia-SPAIN



  • What if problems were solutions in themselves?

  • I have been working from home for more than 10 years. My company is 500 km away, not everything is advantages, without discipline, without a real place set to work, without endless productive habits, distractions come quickly.

    Now you eat, get up when you want, exercise by organizing yourself, and have time for family and friends.
    The quality of work is...

  • right, sometimes we don't need much more

  • In addition to my work as a professional in the fitness industry, I take advantage of my experience and training as a multipurpose trainer to test my own systems that I have had to baptize with memory names.
    This makes the understanding of the system easier for the customer and it can be effectively sold more easily.

  • There are many start-ups that today allow a young entrepreneur to launch his own business within the sector. And more with technology and social networks, another very different thing is that they really make money.

  • And the third: work on your own giving business form to your business idea within a specific branch of our sector. That entails maturity, economic investment, sacrificing personal and family time, risks and benefits in the medium long term if all goes well.

  • with a work that becomes a passion I wanted to say!

    the second: jumping from company to company because the fitness sector is still a micro sector where we all know each other and can access better positions or so we think, it is very common in our Wellness environment that we always get better but it is not always thus, even so there are people who achieve...

  • we seek a minimum and continuous income to maintain a balance with a passion that becomes a passion.
    I think that from there it is when clearly there are 3 paths: the first: growing within the company that I represent by training and becoming a specialist, improving their economic conditions, their incentives and if for one it is enough to achieve a certain...

  • At that point in the course, these ways of making money seem very successful.

    What happens is that each corresponds to a stage of maturity, both personal and professional. At the age of 20 we give classes in any sport that we have been practicing up to that date, with more or less training and experience, it is done for free many times and an experience is...

  • this part will be very interesting. For sure.

  • Trends do not always go hand in hand with the needs of end consumers. This creates confusion in the minds of sports center users. For information purposes, the cross fit activity does not cease to be for those who have sports and technical training the classic exercises called metabolic that were and still do by bodybuilders who are preparing for a competition...

  • The technology in fitness equipment is a social and commercial hook.
    The return on investment, at least in Europe, is very low. I think it's around 2 or 3 percent.
    In the end, people who go to traditional gyms, regardless of the model, go to train, take care of themselves, socialize, but the absentee rate always goes in relation to the lack of motivation and...

  • I find it important to make the difference between wellness trends that are more recreational than curative and / or preventive.
    There are those that take care of the external aspect and those that take care of the internal.
    We have the physical culture, the mental culture, the healthy culture, the culture of healthy eating, of natural supplementation,...

  • When you have a sports education from childhood, it is my case, every healthy habit becomes a daily routine and a necessity not only physically but also mentally.
    Turning those benefits into trends seems to me correct from the business point of view of the Fitness and / or Wellness sector.
    From there to the end customer perceives it as a real structured...

  • Right Venus, the world changed, everything turned digital, too much from my point of view, the results aren't not always the expected. So much to say in the way that so many companies present their product and/or services.

  • For sure Transparency is the key nowadays when you are involved in Fitness business, for sure! Be transparent on the information you give, being honest with the clients or customers, no matter if it's a treadmill you try to sell or a new protein with a new flavour, the point is to betransparent in the information. This means honesty of course but over all and...

  • Good philosophy of life Olivia, congrats!

  • I do think that the term Industry is not the most appropiated to define all the activities that the quest of Wellness and/or Fitness englobe.
    As far as I am concern, industry is an economic activity concerned with the processing of raw materials and manufacture of goods in factories.
    As manufacturer of strength machines and cardiovascular machines I'm used...

  • I'm the business Manager of a spanish brand, manufacturer of strenght machines and cardio machines.
    It's not so usual to see real manufacturers of strenght machines, main production is from China however the european manufacturing is at his higest reputation. I am passionate about the physical and mental health sector, hence my training as an NLP coach and...

  • Hi, I'm Guillermo from Valencia in Spain.
    Coach and Business Manager for a spanish brand, manufacturer of strenght machines and cardio machines. I've been involved in fitness industry for about 20 years. Hope in this course I will be able to know several points of view and share mines also.

  • Thanks to Paddy for having shared his own experience and thoughts.

  • Hi Natasha, kind of interesting this new sport, I don't think it exists in Spain for the moment. It seems to me that this sport requires interesting mental approaches, for sure this course will help, wish you the best.

  • I'm not surprised, it's all about being a better person to be a better coach, pesonal mastery continuum is at the end a beautiful purpose in life, very interesting comments in this video.

  • There is a logical evolution in these 3 points of view.
    I do believe that the best purpose is to have a job that is not considered as such due to the fact that we feel it and live it as a personal vocation.
    Depending on the period, economic need and personal maturity we go through these 3 visions-
    If the call pays well, it's perfect!

  • As for me, it makes no sense to know something if it is not applied for the benefit of others, for oneself, of course, but to help others to grow as human beings, to improve their level of health, physically as a personally,

  • Totally agree, at the end of the day own strenghts depend on the athletes, on the contrary the ones of the opponents not, so they will do their best also to compensate their own weaknesses.

  • I always frame the objectives in 2 ways, differentiating the quantitative from the qualitative.
    For example, if a person wants to lose 10 kilos, he asks about the quality of the loss, seeking healthy, realistic and achievable goals. The final goal of 10 kilos would mark the way to go in the training planning quarter, having in turn a few minimum goals to...

  • As far as I am concerned and taking into account that I only train people individually, my coaching practices are related to those visible and invisible to individuals.
    The feedback at the level of emotions I do in each session asking the client to ensure a continuous recification of the skills that will allow us to reach the proposed objectives, objectives...

  • I'm quite surprised of the lack of applying basic principles of coaching in teams as asking athletes, listening them, respecting their thoughts and opinions, make them accept as part of the process that mistakes are oportunities to grow as athlete and also as persons. Make them focus the good results they achieved in a match rather reminding all the time the...

  • From an individual perspective and beyond a sports concept, I believe that focusing the right effort in the present moment is the only way to achieve the best result. We have been so long oriented as coaches or as athletes to obtain the best results that frustration has been in many cases the main result.

  • Paddy's reaction to a different workout is proof of his correct use of emotions.
    Observing the athlete, let him train in the way he sees fit. With modesty, he ends up asking the athlete the keys to the reasons for this form of training. Here too some self-pity acknowledging that he had been wrong in his traditional strategy. Very striking that reaction, for...

  • This personal review is quite interesting, it is based on several psychological steps such as Acceptance: The coach accepts the mistakes of his team or athlete as an opportunity to grow as an athlete or as part of the team. There is an understanding on the part of the coach that leads to a more productive empathy and that moves away once again from the...

  • All four quadrants are important. Each one is like a gear that fits the next to advance learning and continuous improvement based on these 4 pillars.
    My focus is rather on what is not visible due to my experience and training. I think, as said in the video, that it is not given enough importance because by tradition the formations have always been more...

  • As Paddy says in the video, I do agree with the fact that there is not a better approach than another, I just think as a Coach that we have several tools to shape the performance of each atlethe.
    As a personal coach the metrics I use with each atlethe are several, I have the basic ones based on experience, science and experience: planification for example...

  • Visualization and relaxation are some of the best techniques I know of to improve sessions.
    In this sense, I would do group sessions to apply these 2 techniques and improve future sessions.

  • It is clear that being a coach today requires specific training.
    Psychology in elite sport is increasingly present through well-trained coaches and also with a good back ground, making athletes participate more in reflections.

  • I wonder if letting a player for a moment being the coach to review strategies could be useful for both parts: players and coach himself. Each player could react as they would like to see reacting their own coach.
    Maybe a good lesson for the coach himself.

  • That learning circle seems good to me, although in my case and surely because of the way I do things, I would put a basic plan before play in order to have a direction and minimum objectives. I think the athlete would be more focused.

  • The main benefit I want my clients to achieve is greater self-esteem and resilience.
    Lack of physical care is often a consequence of poorly managed emotions.
    Sports coaching often serves as a hook for me to teach personal coaching.

  • Experimental learning circle catches my atention!

  • What are your key takeaways?

    The landscape of coaching has changed for sure, in fact as any discipline it's part of a mature process, it has learnt the mistakes from the rude method of "old school" and has turned more in psicological way.
    For me it's interesting to maintain what works for each person or team that is coached.
    It's true that each method has...

  • I do agree with Paddy's approach as regards coaching nowadays.
    At the same time I think that a good coach has to use sometimes technics from "old school" otherwise as a coach we can be perceived as an inquisitive person, it's occuring a lot with people called themselves coachs but don't have any technical training.
    There is a certain intrusion with...

  • As far I am concerned and taking in account that my clients have to run to loose weight but they don't have any experience at all as runners and they often don't like this activity I would say that my pie chart would be as this one:
    Instruct: 30%
    Mentor: 15%
    Advise: 20%
    Abdicate: 5%
    Coach: 30%

    I have to ask the opinion of a coachee, the perception...

  • It seems to me that both have missed a certain empathy from their coaches.
    Would they have taken more advantage of their respective skills?
    That is the question I ask myself.
    It is clear that they had no choice, they had more than respect for the coach, a certain fear, that coach model has no place today.
    What could be do differently is for sure working in...

  • This type of behavior of the coach can be effective once as a therapeutic shock, I would say, as a technique that players are not used to, as a trick to empower them, however it seems to be the product of the coach's personality. A way that frustrates the player instead of empowering him.

  • I currently sit in the middle and my tendency is to move further towards the end of the age of knowledge of this continuum.
    Expertise, asking a lot and I would say also listening and observing a lot would be my basic "know-how"

  • I am missing a chart where the experience and specialty would come from.
    Because information is available today, the profiles of coaches are diverse and can create confusion in the minds of the clients.
    I am not particularly comfortable in one or the other, as I usually train one on one, I would say that each person requires a different approach.

  • I think most of the participants are mature and smart enough to get the most out of this course or any online course from Deakin University or any other university in the world through Future Learn. As learners, I believe that we have a moral obligation to properly express our thoughts without trying to show off with any specific knowledge or experience. For...

  • I am used to doing courses with future learning, in fact, with Deakin University I already did one and, in my experience, the more you share with the students, the more you learn.
    It is a unique opportunity to meet professionals from anywhere in the world to share opinions with respect and passion when it comes to the sector that we are passionate about.

  • Hi Paddy, hi everyone.
    I have been in the fitness industry for over 15 years.
    I am the Business Manager of the Spanish company that I represent. We are manufacturers of strength and cardiovascular machines. I am trained as a NLP coach and coach trainer.
    I've been doing weights for 25 years and as many as a runner.
    I have my own line of business as a...

  • Changing human behavior actually requires specific strategies like the social marketing approach.
    I am surprised by the insistent idea of ​​respect for those who suffer the main problem, I agree with that point but it seems to me that stakeholders and marketers have more responsibility than subjects who need a real change in their behavior.

  • Totally agree, obesity is an important issue and requires this kind of process, for sure.

  • Involved in the fitness industry and also as a trainer coach, there is so much to say on this subject that I will say to summarize that the map is interesting and that each factor must be worked, taught and controlled by specialists-
    Each section has to become a gear that works by itself and that in turn influences the correct functioning of the next one by...

  • I agree with you, although it seems at first a creative alternative, I wonder if it has woken up some changes. For this I think that this type of strategy always has to change for a more creative one every x time.
    Otherwise it can only be perceived as a game that ends up boring.

  • Interesting approach