Purdue University program

Digital Media Analytics

Explore different aspects of digital and social media analytics with this program designed for business professionals.

Digital Media Analytics

Understand digital media analytics, and how they could help your business

How do businesses make sense of the large amounts of data coming from social and digital media? What are the best strategies for extracting and using this data? Explore the answers to these questions, and more, with this program of courses exploring digital media and social media analytics.

You will get an introduction to digital and social media analytics, before progressing to examine social media research, owned media, earned media, paid media, and using 'listening data'. At the end of the program you should feel confident in applying your knowledge in your own professional life.

Academic credential program

Academic credit is available for this program. You’ll need to earn a Certificate of Achievement for each course and apply for admission to the Graduate School at Purdue University. If you are admitted you will receive 3 credit hours towards the Masters of Professional Communication degree program.

Duration
13 weeks recommended learning
2 week assessment course
Price
$354 USD (course costs)
£98 GBP (assessment cost)
Overview
6 courses + 1 assessment
Credential
3 credit hours towards the Masters of Professional Communication, on admission to the Graduate School at Purdue University

What do I need to start?

This program is for business professionals or anyone wanting to increase their understanding of social and digital media analytics in business and industry contexts.

What skills will I learn?

Completing all the courses in this program will enable you to:

  • Differentiate between the opportunities and limitations with social media data

  • Identify methods for using ready and custom-made tools to transform information into insight, from data collection to analysis, interpretation, and recommendation

  • Sharpen quantitative and business analytical skills using spreadsheets and online tools

  • Write effective reports and draft scorecards

  • Be prepared to interact with data scientists by speaking their language and understanding their processes for data mining and business intelligence

Courses on this program

6 courses + 1 assessment

How does our pricing work?

Start Learning Free
$354 USD - Course Upgrades
£98 GBP - Final Assessment

Can I learn for free?

Programs are made up of short courses, most of which you can join for free.

However, if you want to take the final assessment and unlock the award or accreditation for the program, you must upgrade each individual course or buy Unlimited to gain a Certificate of Achievement for all the courses in the program.

How do course upgrades work?

If you want to spend more time on course material and better demonstrate what you've learned, you may choose to upgrade each course. You can upgrade your courses at any point after you enrol.

When you upgrade a course, you get ongoing access to the course material for as long as the course exists on FutureLearn. This means you can return to the subject whenever you like.

You will also be given access to any course tests, and the ability to qualify for a downloadable and printed Certificate of Achievement to show what you’ve achieved.

How does Unlimited work?

If you have Unlimited, you will get access to all of the short courses in this program, plus hundreds of other short courses and tests for a year.

You have the ability to learn at your own pace throughout the year and gain digital Certificates of Achievement on all your courses.

If you gain a certificate on a course, you will keep access to the course’s content beyond your Unlimited year so you can revise the content whenever you need.

Unlimited costs $269 for a year. Find out more about Unlimited.

What is the final assessment?

The final assessment is designed to rigorously test your understanding of the subject. This test is marked by experts and enables you to demonstrate your learning to yourself and to employers.

The assessment is summative and may include a multiple-choice test, or tutor-marked assignment.

Passing the final assessment unlocks the academic or professional recognition associated with completing an entire FutureLearn program, plus a FutureLearn Award.

To be eligible for the final assessment, you must upgrade on each individual course or buy Unlimited and attain a Certificate of Achievement for all of the courses in the program. The final assessment must be purchased separately.

Are these the final prices?

Yes. There are no additional fees. The price you see here includes everything - such as test fees, tuition and any additional accreditation provided by the course.

Learn from experts in digital and social media analytics

Purdue is a world-class institution recognized for its quality in research, scholarship, and teaching. The faculty of the Brian Lamb School of Communications are leading experts in the field of digital and social media.

Who will you learn with?

Sorin Adam Matei

Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.

Jessica Welch

I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.