Coventry University program

Entrepreneurship and Innovation

Discover the key traits and skills of entrepreneurs and innovators.

This program is part of the BA International Business (Top Up) degree offered by Coventry University

Unlock concepts of innovation and entrepreneurship shaped by global practices

Sustainable and continuous paths of organisational growth require innovation and diffusion of new technologies that are socially and economically acceptable. This complex process evolves through the interaction of technological, economic and social forces operating at various levels.

This program is designed to encourage you to develop a critical appreciation of current academic debates on entrepreneurship, as well as research evidence on the application of this and other closely related concepts.

The program enables you to identify entrepreneurial and innovation characteristics and skills. Case studies at organisational, sector and country levels will be extensively used to complement main theories. 


5 courses

Delivered by expert academics

Coventry secured a gold rating in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Learning outcomes

On completion of this program, you should be able to:

  • Evaluate key theoretical concepts underpinning technological change, innovation and entrepreneurship shaped by organisational, economic and social factors

  • Explore and synthesise various options in technology/innovation policy and how these reflect different criteria used by different global stakeholders and entrepreneurs

  • Identify the individual characteristics and social forces associated with entrepreneurs and innovators, and the skills required to be an entrepreneur/innovator, and see how these can contribute to entrepreneurial success or failure

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