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5. Comedy

Collie Wobble
Agency: Gorgeous Enterprises / Client: Specsavers Optical Group
Wood Pencil / TV & Cinema Crafts / 2009

Comedy Recap
A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos.

Two Minute Task
While you’re watching the video, think about the following:

  • What typical traits of a ‘comedy’ plot have been used here?
  • Were you expecting this to be a comedy? Why do you think the music and cinematography style were chosen?
  • What other examples can you think of that use this archetype?

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Storytelling in Advertising


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