How are metrics used?

How do you know that your social media campaign is successful? The answer lies in the metrics.

As well as knowing what your objectives should be, understanding what to measure and how to interpret the results will help you to refine and report on your campaign’s progress.

In this video, Lisa Salem and Danielle Haynes share their experiences of tracking campaign effectiveness, including which metrics are most telling, and how to report results.

Have your say

After watching, think about which metrics you think would be most useful for any campaigns you might run. Share your thoughts with other learners in the Comments section.

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This video is from the free online course:

Create a Social Media Marketing Campaign

University of Leeds