We have included this Glossary for reference – you are not expected to remember all the new terms.
You can refer to the Glossary throughout the course by returning to this step or by downloading the PDF version of the Glossary which is available in the Downloads section.
If you come across any other words that you would like us to add to the Glossary, please add them to the Comments section.
Select the pink hyperlink letters displayed below to jump to alphabetical sections of the Glossary.
Ensuring there are no barriers that prevent interaction with or access to websites or content by people with physical or mental impairments.
Assigning authorship or creatorship to a particular person. Back to top
The name and/or other identifying logos and marks of a particular product.
An extended quotation styled so it stands out on a web page. Back to top
call to action
Content which invites or compels a user to do something specific.
The text of marketing material.
Use photo editing software to cut an image in order to produce a better picture or to fit a given space.
On a social platform, a page containing combined posts from all the accounts followed by the individual viewing the page.
Descriptive text which provides details of the subject matter in a photograph or other image.
Order or authorise the production of a piece of content.
A set of public copyright licences which enable content to be shared and used.
A legal right to use literary, artistic or musical material. Back to top
Save a copy of a file in a particular format so it can be used by a different application. Back to top
An ordered list of data items. In social media, an ordered collection of posts by users.
The typeface, size, weight and other formatting styles which can be used to display text.
Limited use permitted by copyright. Back to top
inline, i.e. inline images
Incorporated into a body of text rather than in a separate section.
Visual representation of a thing eg. a photograph is an image.
Back to top
The end of a line of text/the beginning of a new one.
Image format in which the longest sides are horizontal; wider than it is tall.
Back to top
How content is delivered or displayed.
Quantifiable measures to track performance. Back to top
See ‘content stream’ and ‘feed’.
Back to top
Controlled by or connected to a computer or on the internet.
Not on a computer or the internet. Back to top
Brief quotation, fact or statistic taken from the main content of a page or article, used as a page layout graphic element and styled to be attention grabbing and stimulate interest in the content.
Fictional character that represents a user type for a particular site or product.
Image format in which the shortest sides are horizontal; taller than it is wide.
Belonging or available to the public as a whole; not subject to legal restrictions. Back to top
Position in hierarchy.
Relative scale, for an image.
License which means you can pay once but use a particular image forever, in different ways (as long as they are permitted by the license holder) without having to pay for further usage. Back to top
SEO, search engine optimisation
The science of increasing the quantity and quality of web traffic to a page or site by increasing its visibility to internet search engines.
Software application which indexes content from a data set and allows users to search for references within it.
Moving the part of the screen which is visible.
Professional photographs bought and sold royalty free, which can be used for commercial design and illustration purposes.
Back to top
A company or brand’s personality, expressed through the way they use language.
Particular defined group which a product or service is aimed at. Back to top
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