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This content is taken from the RMIT University's online course, Business Futures: Understanding Omni-channel Retailing and Supply Chains. Join the course to learn more.
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This week, you have learned about omni-channel supply chains and how they differ from conventional supply chains. The omni-channel supply chain has changed the order fulfillment process over time in both the business to business (B2B) and business to consumer (B2C) environment, especially in the last mile delivery, where technology and new strategies are being implemented.

Furthermore, with the rise of omni-channel retailing, retailers have been forced to integrate technologies to improve and enhance their warehouse and distribution functions to satisfy customer expectations. With the knowledge that order fulfillment is the backbone of omni-channel purchasing and retailing, the design, setup and execution of the omni-channel supply chain are seen as the main priority in order to deliver the ultimate customer experience.

Take some time now to review and reflect on the steps and activities you have undertaken this week. Which did you find were the most challenging, intriguing or rewarding? Post your feedback in the Comments area.

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This article is from the free online course:

Business Futures: Understanding Omni-channel Retailing and Supply Chains

RMIT University