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This content is taken from the RMIT University's online course, Business Futures: Understanding Omni-channel Retailing and Supply Chains. Join the course to learn more.
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This week you recognised that living in a digital world means a changed experience in many ways, especially in the demand and supply of consumer goods.

In summary, you learned what omni-channels are, how they differ from multi channels, and what a big difference that really is! The experience is seamless between between channels and between devices. You may have been surprised to learn that omni-channels are creating opportunities and new business models for suppliers as well as consumers. The use of omni-channel leverages technological innovations that would ultimately bring disruption to retailing. It is truly the era of “innovate or perish”.

Take some time now to review and reflect on the steps and activities you have undertaken this week. Which did you find were the most challenging, intriguing or rewarding? Post your feedback in the Comments area.

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This article is from the free online course:

Business Futures: Understanding Omni-channel Retailing and Supply Chains

RMIT University