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This content is taken from the RMIT University's online course, Business Futures: Understanding Omni-channel Retailing and Supply Chains. Join the course to learn more.

Skip to 0 minutes and 7 seconds Nothing is as certain as change. This week, you will learn that change itself is changing– changing speed, changing directions, and changing momentum thanks to new and emerging technologies. Consumers are also driving change, and the pace is changing at quantum speed. It took 75 years for the telephone to connect 50 million people, but it took only 35 days for the smartphone game Angry Birds to reach 35 million users, with 2 billion downloads within five years. The past decade has seen increasingly rapid adoption of new technologies, particularly in the Asia-Pacific region, home to half of all internet users and 1 billion smartphone owners. We are entering the fourth Industrial Revolution, where the emphasis is hyper-connectivity.

Skip to 1 minute and 15 seconds So there’s not only change and rapid accelerations, but interconnectivity. Fueled by the internet of things, by 2020, half of all goods worldwide will be operating in a smart, interconnected environment. By then, we will be measuring data in zettabytes, not gigabytes. Exponential data growth will be driving new channels to reach new customers and new ways to optimise business assets. We are not just connected. We are always on, which allows companies to use analytical tools to understand our real-time preferences. This has facilitated faster business decision making and helped businesses to gain competitive advantage. The digital age has given birth to smart devices, drones, and driver-less vehicles.

Skip to 2 minutes and 18 seconds Internet of things will further intensify the connectivity between humans, devices, and machines, in a shift towards an automated and intelligence-controlled environment. These innovations will continue to have profound implications on omni-channel supply chain operations.

The future of omni-channels

Since the invention of the Internet and World Wide Web, traditional businesses have been constantly challenged by newer technological innovations. The convergence of computing and telecommunications devices led to the invention of smart devices that are now widely adopted. “Uberisation” or the creation of network platforms, e.g. Airbnb and Alibaba, are already changing the way industries operate.

This video explains the emerging technologies that will again reshape the ways omni-channels are managed.


Besides the emerging technologies that have been mentioned in the video, what other technologies do you think may impact omni-channel?

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This video is from the free online course:

Business Futures: Understanding Omni-channel Retailing and Supply Chains

RMIT University