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This content is taken from the KLC School of Design's online course, The Power of Colour. Join the course to learn more.
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Week 4 - reflection on your learning

In the final week of The Power of Colour you have studied the relationship between colour and commerce: you reflected on methods of identifying and predicting trends in future colour use and how business adopts colour to represent values and personality.

Please share your reflections in the discussion space. Consider the following questions in your comments:

  • What measures might businesses take in order to exploit colour and build their brand? Can you cite some examples?

  • How do you feel about the colour forecasting industry – does it predict or lead? What significance do the activities of colour forecasters have?

  • Has your understanding and use of colour changed through the 4 weeks of this course? Explain.

  • Do you have any new strategies for colour use, or do you have a project in mind that will benefit from the materials studied as part of this course? If so, tell us a bit about it.

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This article is from the free online course:

The Power of Colour

KLC School of Design