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This content is taken from the Middlesex University Business School, Jindal Centre for Social Innovation + Entrepreneurship & Living in Minca's online course, Social Enterprise: Turning Ideas into Action. Join the course to learn more.

Ideation process

“Ideation” is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.

Ideation entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures.

Bryan W. Mattimore, in his book entitled Idea Stormers: How to Lead and Inspire Creative Breakthroughs introduces seven ideation techniques: questioning assumptions, wishing, semantic intuition, opportunity redefinition, picture prompts, triggered brainwalking and worst idea.

Try it out

Choose one or more of these ideation techniques to generate or develop your social enterprise business idea. See further details about each technique and instructions about how to use them in the pdf document below.

After testing out one of these techniques, share your results with us and other fellow learners.

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This article is from the free online course:

Social Enterprise: Turning Ideas into Action

Middlesex University Business School

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