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Skip to 0 minutes and 24 seconds Now, maybe the next question I like to pose to you is, why do we need a plan for tourism. Because tourism uses resources. Tourists use the roads which are available here, tourist use hotels. They use the water they use taxis or whatever it might be. So, in this sense then why do we have a plan for tourism. When I come back to something, I’ve said to you frequently in this presentation, tourism is about people and very often people behave badly. And, therefore we know the benefits that tourism can bring. But also there are problems associated with tourism. And it might be things like overcrowding, or over tourism is now described.

Skip to 1 minute and 17 seconds It might be things like bad behavior, drunkenness or drug taking, for example, is a pretty prevalent thing now. But if you think about this then, why you need a plan for tourism is, because as we come to see earlier later on, we need a balance. Developing tourism isn’t simply about accommodating tourists needs. There’s got to be a balance between the number of tourists, the behavior of tourists, the acceptability of tourists, then and how this impacts on local communities and local people. Because if you get a a clash of personalities, if local people feel disadvantaged or disrespected, they will become antagonistic to tourists, and tourists will then feel I’m not going there again.

Skip to 2 minutes and 11 seconds I wasn’t welcome, I’m gonna go somewhere else since be very very important indeed. And again we’ve all heard this week, about the environmental conference in Katowice in Poland and that is trying to if you like, plan how to implement the global targets for environmental management. Things like warming oceans warming air, and various things like that. So, if you like them the plan attempts to say, right we’ve got this policy on the environment. How can we implement it? Who’s going to implement it? What are the targets? How do we do it sequentially? So, I think one of the important things about tourism again. Is that inevitably because it’s person to person?

Skip to 3 minutes and 3 seconds There will be conflicts, and many tourists do not deliberately antagonize local people. They do it because they lack knowledge. Ok, so take a very very simple example in Europe, If say a child comes into the room, you pat its head and say, how are you keeping blah blah blah. Now in many countries particularly in Asia, the head is regarded us the temple of the body, and you do not touch it. The same in the in the Pacific areas. So you cannot react to the tourists doing that. You’ve got to inform them. You’ve got to say look welcome to our country.

Skip to 3 minutes and 41 seconds We’re very pleased to see you and, we are really going to appreciate your visit, if you follow these simple rules. Remember the first time I went to Sri Lanka, once I went through customs was given a little sheet, and there are ten sentences on it. It says welcome to Sri Lanka, we gonna enjoy your visit, Please do not do these things. They said one I can remember some of them, one do not give money to beggars. Two do not approach to children. Three do not take drugs. Four do not take people’s photographs without asking them. And these are you say well these not big issues.

Skip to 4 minutes and 19 seconds They are big issues, because if you don’t respect those, then you find that tourists are not welcomed in localities. And it becomes a very very different thing. So, we need a tourism plan for social cultural and economic reasons. Maybe the other thing we sometimes do not think about forms of tourism change through time forms of tourism change through time. What does this mean? Well, what it means is that when I think about Chinese tourists I’ve seen in Europe then, if I think about fifteen twenty years ago. What did you see? You saw a tour guide with a flag, and forty or fifty Chinese people walking behind him or her. He still see it but not so frequently now. Why?

Skip to 5 minutes and 9 seconds Because more and more Chinese people, young Chinese particularly are traveling in smaller groups, or travelling individually. They have language skills, and they got confidence in travelling. So, that’s one change then it’s been it’s from if you let the mass package tour which still exists. To tours which are much smaller groups, and often in the individuals. So, that’s a big change. Another big change, which I think you see certainly in China, is that the growth of car ownership. So, more and more people that are taking their holidays by car. They take their family in the car and driving to whatever they want to go within China on the border areas may be down to Thailand, Vietnam places like that.

Skip to 5 minutes and 58 seconds So, this who change of emphasis then is important, because we’re not simply trying to get everything perfect for the tourist. What we trying to do also is balance the tourist interests, with those of of the residences. And for this we need to monitor tourism. We need to try and find out what problems are beginning to develop. And if we see problems like overcrowding, like noise for example how can we handle. How do we manage the problems? So, in this sense that we need a tourism plan, because identifying problems is not difficult. What is difficult is managing those problems.

Reasons for a Tourism Plan

After a good understanding of the definition of tourism plan, you will learn reasons for a tourism plan.

Professor Jenkins argues that there are 7 reasons for a tourism plan. What are they?

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Tourism Policy and Planning

Nankai University