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Storytelling and contemporary culture

The desire to imagine and express is a basic and ancient human urge, one that allows us to communicate on a level beyond the immediacy of “me” and “you” and enables us to reach “that”—something that may not necessarily exist in our daily lives.

What we can infer from this is that the human need for self-expression—in short, the need to tell a story—is a primal desire.

The development of computers and information technology has transformed our lifestyle patterns and consciousness in many ways. A world where a person can fulfill all basic needs through cyberspace without any physical contact with others no longer seems to be such a far-fetched idea, even to the average person. Not only is accessing information, killing time, and doing one’s banking in the online world completely normal but we’ve reached a point where many people spend countless hours in cyberspace, immersed in activities such as shopping, watching movies, or chatting.

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This article is from the free online course:

Transmedia Storytelling

Sungkyunkwan University (SKKU)