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Music: Hearing Art Through the Grapevine

Music gives your product or service a literal voice. It also becomes an integral part of your conceptual voice.
Man dressed in black with a brown hat, facing the camera holding a red guitar

Music not only gives your product or service a literal voice it also becomes an integral part of your conceptual voice. Voice as a perspective on the world. We already discovered how music impacts memory, so you have the advantage of harnessing the power of association when you use music and sound(s) as part of your intentional brand development.

Remember: your vibe attracts your tribe!

For example: Art Comes First had a channel on SoundCloud. It got people sharing and talking… That lead to the creation of an ACF dancefloor alter ago: DJ VoodooGents (blessing the speakers with the medicine of music) for the brand’s own and partner events. It got people dancing and talking… That lead to creative direction of an entire music festival in Marrakech, Morocco! Where would music take ACF next?!

This is an additional video, hosted on YouTube.

Some sound questions to consider:

How can music enhance your brand/message? How can you and/or your brand collaborate with a music artist? How can you and/or your brand create or contribute to a music event? What type of music you could incorporate in your office/retail space? At least… Should you and/or your brand launch a podcast?

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Art Comes First: Exploring the Intersection of Style and Identity

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