Examples of Recurring Revenue Models in the Wellness Industry

We have now covered two of the primary models of working with consumers, in both a one-to-one and a one-to-many capacity. In the second scenario, where you are supporting consumers in a one-to-many capacity, you began to think about shaping a signature system that might be delivered in the form of a group class, programme, or course.

There are, of course, many other ways to multiply your impact as an expert or practitioner, many of which were summarised in the introduction to this week.

Whereas a course or programme might earn you money in the form of a one-off fee, we should also briefly discuss Recurring Revenue Models (RRM), which enable you to deliver your expertise in a more consistent ongoing format.

The best examples of delivery of RRM are in the form of a subscription or membership, or an app – both of which, in this case, we will talk about in the context of online offerings. Having a subscription service or app enables your consumers to have ongoing access to your support and expertise. This is an ideal formula for you if you teach your service – for example, you teach breathwork, or yoga, or a fitness modality, mindset techniques, or strategies for healthy living.

Users will pay a regular fee (say, monthly or annually) to have ongoing access to training, activities and tools that help them to solve the problem they’re experiencing.

Here are some examples for you to look to, some are more well-known than others:

Headspace: A meditation subscription that enables you to listen to pre-recorded meditation sessions with mindfulness and meditation expert, Andy Puddicombe.

Deliciously Ella App: An app that gives you access to thousands of recipes created by Ella Mills, as well as pre-recorded yoga classes and resources to help you switch to a plant-based lifestyle.

The Bump Plan: A subscription to pre-natal Pilates classes with expert trainer, Hollie Grant, plus additional resources for support when navigating pregnancy.

What do you think?

Are there other subscriptions, apps, or memberships that you’ve used yourself, that provide ongoing access to a wellness expert or practitioner? What are the benefits you have experienced, or could anticipate experiencing by engaging with an expert in this way, on a regular basis?