2. Rags to riches
Agency: Wieden+Kennedy / Client: Nike Golf
Graphite Pencil / Film Advertising / 2016 Rags to Riches Recap
At the beginning, our hero is insignificant and dismissed by others, but something happens to elevate them, revealing them to be exceptional.Two Minute Task
While you’re watching the video, think about the following:
- Do you feel there’s a turning point in the narrative where the hero moves from ‘rags’ to ‘riches’?
- Do you think using well known personalities helps to aid the narrative?
- What other examples can you think of that use this archetype?
Storytelling in Advertising
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