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5. Comedy

Explore how the 'Comedy' plot archetype can be used in commercial creativity using an example of D&AD awarded work from our archive.
Collie Wobble
Agency: Gorgeous Enterprises / Client: Specsavers Optical Group
Wood Pencil / TV & Cinema Crafts / 2009
Comedy Recap
A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos.
Two Minute Task
While you’re watching the video, think about the following:
  • What typical traits of a ‘comedy’ plot have been used here?
  • Were you expecting this to be a comedy? Why do you think the music and cinematography style were chosen?
  • What other examples can you think of that use this archetype?
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Storytelling in Advertising

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