Agency: AKQA / Client: Usher
Wood Pencil / Direct / 2016You can watch the full video and activate the facial recognition here.Tragedy Recap
While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death.Two Minute Task
While you’re watching the video, think about the following:
- How do you think the interactive experience affects how the user feels? (We’ll be looking in more detail at interactive stories in Week 4)
- What other examples can you think of that use this archetype?
Storytelling in Advertising
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