Skip main navigation

Build a Fitness Business With Raving Fans

Learn one major strategy essential to build a fitness business with raving fans.
group standing watching the sunrise
© CQUniversity

It costs 6 times as much to get a new client as it does to keep the ones you already have!

What are your retention based strategies – how can you keep the clients you have, keep your programs and business fresh, even value-add to clients who already love what you do, trust you as a trainer and pay you more for other services, programs, and ‘buy into that sense of belonging.

How To Create a Fitness Business With Raving Fans

If you can establish a fitness community within your fitness business, you can nurture an environment that has a sense of belonging as a place where your members feel part of the movement. Events in your club/business help your members form connections to each other, the staff, the programs, and the ‘tribe’, then these clients and members are invested in more than a gym or their fitness.

You can create a Fitness Business that is truly part of your client’s lives, with some really simple steps and most of them are FREE!

Remember, your clients may cancel a membership, but they won’t cancel a relationship!

© CQUniversity
This article is from the free online

Personal Trainer's Toolkit: Building a Fitness Community, Client Retention for Trainers

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now