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The Power of Social Media

It is imperative for you to have client connection through social media.
social media collage
© CQUniversity 2021

When running a business on social media it is imperative for you to have client connection. Creating relatable posts, using the private messaging capability, having interactive outward and inward facing Facebook pages and groups for members.

To create a team and fitness community, you have to nurture the sense of belonging for your members and firm up what your ‘tribe’ and the culture of your fitness business is all about … That is the secret to making it less of a business and more of a fitness community. While you may also adopt the highly successful, 1 day, 1 week, 1 month, 1 cycle, 1-year approach to your client contact.

Day 1

Follow up phone call, text message or email 1 day after your client’s first workout, class, training Session or interaction with your Fitness business – in that order too.

  1. Make the Call – don’t avoid the conversation ever and waste the marketing time, effort and money spent on getting that client into your business, class or session.
  2. Send a text message ‘sorry I missed you’ (only if you can’t reach them on the phone) and ask ‘how was your workout?’
  3. Email ‘Welcome to (fitness business) and how was your first workout? Make an easy survey to click and reply.

The key to this critical conversation is to include the information you need to really provide a quality fitness and client service experience. It’s all about Timing!

The feedback you need to firm up the relationship with your clients is gained by:

  • ‘How did you go?’
  • ‘What did you enjoy?’
  • ‘How are you feeling today?’
  • ‘When are we seeing you next?’
  • ‘How many sessions per week are you aiming for this week?’

It is so important to make contact early with the client to hook them into the culture of your club and share what you are trying to achieve with them, a client-centric approach.

Week 1

You have all the information from the Day 1conversation – FOLLOW UP!!!

Praise here is key – it takes 21 days to form a NEW Habit, let your clients and members know they are off to a great start. This has to be a personal approach and NOT a generic/blanket message. Let them know changes and progress are made day by day, week by week, consistently.

Month 1

This call needs to be made the week leading up to 4 weeks, so DURING Week 4.

3 to 4 times a week of your client’s attendance, means they have trained 12, 16, 20 times already – you can bet that was 2 to 3 times as many workouts as they did in the previous month, and I bet they are feeling great!

Here are some conversation starter QUESTIONS you can guarantee will directly relate to their training and experiences with your business – Do they have:

  • Less Pain?
  • More Energy?
  • Eating Better?
  • More Hydrated?
  • Some Weight Loss?
  • Increased Sex Drive?
  • Better Quality Sleep?
  • Better Concentration?
  • Reduced Stress Levels?

Link these back to your client’s goals, and this is where they will start to Commit to be Fit!

This is where you can hook your client into your fitness community, the tribe they can identify being part of.

This is where they find out they are not just a gym member, they have a relationship with you.

© CQUniversity 2021
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Personal Trainer's Toolkit: Building a Fitness Community, Client Retention for Trainers

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