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How else can we measure success in entrepreneurship?

In this video, several entrepreneurs with different motivations explain how they measure success.

As we have learned, one of the common beliefs in entrepreneurship is that success is measured by wealth. Being financially motivated can be seen as the norm in entrepreneurship.

However, when we analyse the tribes we can see that people’s values motivate them in different ways. Some strive for quality of life, some for social good, some are capitalising on a hobby and some become entrepreneurs as a basic necessity.

Watch the video to hear three different perspectives on success in entrepreneurship from Mike Dickison, Associate Dean, Enterprise and Commercial at Coventry University and leader of the Sparrowhawk Project; Kufakunesu Matiya, entrepreneur; and Dr Richard Tomlins, Research Associate, International Centre of Transformational Entrepreneurship (ICTE) at Coventry University.

Your task

Which idea of success from the video most closely aligns with your goals?

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Demystifying Entrepreneurship: How to Think Like an Entrepreneur

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