Aligning the Buyer's Journey with Channels

Digital marketing has a set of primary components or channels that are used to achieve the marketing goals set for each function. This step helps you recognize how using an integrated marketing strategy can help you move your leads through the funnel towards conversion.

Discussion:

When you were making your most recent purchase what channels did you use when you were considering your options?

Please submit your answer in the comment section below and take a look at what other learners are saying about their experience.