Introduction to The Buyer's Journey

The Buyer’s Journey is a model used to describe the process a consumer goes through before purchasing a product or service. This step dives deeper into this process and helps you understand the context around your audience, regardless of the industry or product you are associated with.

Philippe Polman
Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.