Purpose of Content Marketing

In this video from a DMI Content Marketing course, Will Francis outlines the ingredients of a successful content marketing strategy. Content marketing is the creation and sharing of content in different formats such as videos, blogs, and social media posts, to build interest in a product or service. This topic explains the purpose of content marketing, which is to drive valuable search traffic and social engagement.

Will Francis
Will is a recognised authority in digital and social media, who has worked with some of the world’s best loved brands. He regularly appears in the media and at conferences and delivers bespoke training to share his expertise, gained working within a social network, a global ad agency and more recently his own digital creative agency.