Display Advertising
When thinking about the consumer journey, we should begin at the ‘top of the funnel’, or at the Awareness stage, to consider how best to expand the reach of our product, our promotion, or our service to a wider audience. This step explains why one of the key digital channels at the top of the funnel is digital display advertising.
Discussion:
Do you notice the banner ads when you’re reading the news? Do you click on them? Which type of banners have you clicked?
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