Interview with Christine Milan from Publicis Luxe

Nuraan Petersen, Design Activist and Hopenclass Educator talks to Christina Milan, Deputy General Manager, Head of Strategy at Publicis Luxe, about the funny turn that luxury fashion is taking.

“There’s an opportunity for luxury brands to lead by example and contribute to inspiring an alternative future, with better thought-out, better designed, more durable products. There’s a renewed sense that luxury brands have a responsibility to pave the way and lead by example towards more sustainable lifestyles.”
Christine Milan

Reflective questions

After watching the video, think about the following questions:

• Do you have any ideas for luxury brands to bring humour to their campaigns?
• And do you think it is important?

Share you ideas and opinions with your peers in the comments down below.