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Welcome to week 3


What to expect in Week 3 – Promotion, Price and extending to 7 Ps

This week you will explore rest of the marketing mix, including:

  • Overview of place

  • Distribution processes and intermediaries

  • Overview of promotion and the promotional mix

  • Deciding which promotional channel to use

  • Introduction the 7 Ps

  • People

  • Process

  • Physical evidence

To make the most of your learning experience, remember to add notes and reflections in your notebook or preferred online tool.

And make sure to tap into the social nature of FutureLearn by starting and responding to conversations in the discussions.

Remember, move forward at your own pace.

Each step will give you the opportunity to mark it off as complete. If you feel like you need to come back to a step and revise the content, or you haven’t quite finished what is asked of you, you can leave this unchecked until you are ready.

When you’re ready to get started, click the pink Mark as Complete button below, then click next to visit the next step.

© Left Bank, 2021
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Master Digital Marketing: The Marketing Mix

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