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Welcome to the course

Video presentation where Renée Lertzman explains how learners will find out how to make climate considerations a default approach.
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Hi, my name is Renée Lertzman. I’m a psychologist  and I’vm focused on the intersection of psychology,   climate change and sustainability for a few  decades now. So, if you’re working in this space   and you’re watching this video right now, chances  are you are working at the intersection of climate   change and innovation and it’s possible  that you may at times feel a bit frustrated   or unsure why we as humans are not rising  to the occasion and engaging more actively   with these issues that are so critically important  to us and it’s my hope that this course can shine   a little bit of light on these quandaries and  dilemmas and especially offer you some tools   and resources for navigating what I would argue  is an incredibly complicated area to be working in.
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So this course really comes from the position that we can’t separate understanding   human psychology and behaviour from climate  change solutions and innovations that as humans   it’s all connected and what we’re  going to be sharing with you in this course   is an overview of some perspectives that have  been developed particularly in the context of   what’s called psychosocial research which really  connects individual psychology with social context   and there’s a special focus in this work  on underlying less conscious motivations   and dynamics that come up for people when  we have to come to terms with these issues.   So you’re invited to really  show up as fully as you can,   it’s one of those things where you get out  from what you put in.
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The other thing I wanted to   just share is that it would really support you if  you can engage with this material in any kind of   group or partner or with other people, because  as this course points out we need interactions to   support our capacities to engage with all kinds of  issues that when we are in conversation, when we’re   learning from each other, it really amplifies  and accelerates our capacities tremendously.   So enjoy and my hope is that you feel challenged  and stimulated in all the right kinds of ways.

How can we foster an informed attitude to climate matters? In this course, you’ll find out how to make climate considerations not only a first thought, but a default approach to every element of our businesses, our daily lives and our plans for everyone’s future.

When we need to communicate and engage with people about climate change, it can feel very daunting, especially when we want them to change their behaviour and buy into our product or idea.

This course explores engagement from a different angle. It introduces a transdisciplinary approach that integrates traditional messaging, behavioural and systems innovation approaches but also taps into an often-ignored psychosocial perspective.

It features the powerful Quadrants of Engagement tool developed by psychologist and climate strategist Dr Renée Lertzman. Her work, Engaging with Climate Change – How we think about engagement (2013, Skoll Global Threats Fund), and her additional research, is an inspiration for this course, and her contributions to the design and content have made this course possible.

Throughout the course, you will find a number of worksheets that are useful, although not compulsory, to complete the course successfully.

By the end of the course, you will be able to:

  • Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or facilitate behaviour change
  • Describe why engagement on climate change is far more than a messaging exercise
  • Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
  • Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
  • Plan engagement campaigns that take into account all four Quadrants of Engagement.

In this first week, we will discuss:

  • The engagement challenge
  • Can people really change?
  • Why are people not ‘engaged’ with climate change?
  • How climate change is communicated
  • And we explore how the Three A’s can help to engage people with climate change.
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Real Climate Action: How to Engage People in Climate Change

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