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Exploring new creative realities with MB Lab. In conversation with Guy Wolstenholme & Toby Milner-Gulland.

Guy Wolstenholme & Toby Milner-Gulland discuss the development and ethos of MB Lab with Derek Yates.
Watch the 5 minute film…

Things to notice, understand & consider…

Studio DNA
The first name for MB Lab came from one of the fledgling studio’s pioneering moments? This reflects the DNA of a studio built around experimentation & discovery?

From Gobi to New Design Realities
Think about why the studio chose to focus on XR?

Magic Leap
Listen to MBs early connections with Magic Leap.
How and why did Guy build the connection with Magic Leap?

What do you think the tools are that Toby talks of?

Beyond gaming
What do you think Toby is talking about when he talks about the meeting point between gaming and games development and more conventional design agency culture.

Questions to answer / things to follow up…
How do you think the work of MB Labs connects with the rest of the studio? What benefits do you think there are in having a research based studio within a branding agency? What opportunities can you see in the meeting point between games development and traditional design agency culture?

Share your response in the comments please…

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Creative Communication Beyond VR and AR

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