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The Importance of Feedback in Design

It is vitally important to create an inclusive environment within our teams and workplaces so that we can be receptive to feedback. As we enter the design process it’s equally important to think about how we respond to the feedback we receive about what we are creating.
an image of someone sitting at a table reading something from their phone while taking notes.
© Creative Computing Institute

An Inclusive Feedback Environment

It is vitally important to create an inclusive environment within our teams and workplaces so that we can be receptive to feedback. As we enter the design process it’s equally important to think about how we respond to the feedback we receive about what we are creating.

We need to be creating space within our design processes for feedback so that our team members feel able to share their thoughts, allowing them to be constructive and critical of what you are trying to create.

We learn so much from each other, from our ideas and our mistakes. Making mistakes is particularly important and it’s a natural part of the design processes, it’s about how we make space for feedback when mistakes are made so we can grow from them. Building this open dialogue with your team around what you are trying to create will only lead to better outcomes.

Pointers for Product Feedback

Here are some points to consider specifically in relation to product feedback:

  • Early and consistent feedback in the design process allows for our prototypes to be as robust as possible by the time they reach testing.
  • Feedback received during the design process will impact you differently from feedback received post-launch.
  • During design you might hold regular sessions for feedback, such as daily check-ins, for both how your team is working and their thoughts on what’s being created. After launch you might think about creating surveys and testimonies, seeking out responses from the people engaging with your technologies.

Feedback Crucial for a Good Product

If we think about Carem, feedback would be crucial to achieving a successful product. As it is a device that is proving support and advice the persona of the interface would be extremely important. It would be necessary to receive feedback on its personality, its tone of voice and how it responds to certain emotions. This is particularly important as the device is handling sensitive subjects around gender and mental health.

What are your thoughts on these points? How much space do you make for feedback in your design processes?

© Creative Computing Institute
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Gender-Inclusive Approaches in Technology

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