Aims and objectives

In this step we look at the concept of aims and objectives, the purpose of SMART objectives, and the links between activities, objectives, and targets.

Once we’ve completed steps 1 and 2 of the planning cycle and identified gaps in current service provision using situation and SWOT analyses, we can use the information to progress to step 3, where we can begin to consider the key changes that are possible and required to improve the existing eye care services. Setting aims and objectives is a key part of this: they provide direction and a focus for change. They also provide justification for the required actions and a means of measurement.

Think about the difference between an aim and objectives. SMART objectives can be difficult to write; why do you think this is?