Skip main navigation

Local SEO: The Benefits of Citations

In this article, we'll discover the benefits of citations for local SEO and the three categories you should be building.
3 citation categories
© ClickSlice
When it comes to local SEO, citations are super important.
They help tell Google exactly where you’re located. Which in return increases the chances of Google returning your listing for relevant local searches.
Moz, a local SEO software company, states that “citations from well-established sites help increase the degree of certainty the search engines have about your businesses contact information” which makes complete sense.
Having your address on your website isn’t enough. You can’t just tell Google you’re based at location ABC, and that’s that. You need to convince Google that you’re based where you say you are, until the point that they have no doubt.
The best way to achieve this is by building local citations.

The 3 Citation Categories

There’s three main categories of citations you should be building for your business. Before I get into each one, it’s good to note that all three of these categories are the typical structured citations. Which are the ones you want to be focusing on.

1 – Generic Citations

The first type is what we call generic citations. These would be your standard directory citations on sites such as yelp.com.

2 – Niche Relevant Citations

4.6

17 Reviews
The second type refers to citations on directories that are relevant to your niche and your industry.

3 – Geo Relevant Citations

The last category is called geo relevant citations, geo as in geographical area.
These are citations on directories which are primarily focused on listings within a specific city e.g the one you’re targeting. You’ll want to make sure you’re building out all three types of these citations to get the most exposure for your GMB listing.
© ClickSlice
This article is from the free online

Google My Business: Complete Listing Optimisation Training

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education

close