Summarising your ideas

Being able to summarise your ideas in a short, snappy way will help you grab people’s attention. If you can’t explain your idea concisely, you’ll find it hard to convince people it’s a good idea.

Here, Dave and Hélène introduce the idea of effective summaries, from attention-grabbing newspaper headlines, to movie trailers, to manifestos to company slogans.

Think about one of the ideas you have been discussing so far on this course:

• Could you come up with a short, engaging summary or pitch for it?
• If not, why is it difficult to do?