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Understanding the Instagram Algorithms


Video Overview

Understanding how the Instagram algorithms work is important, as it will allow you to get the most engagement and reach for your posts, simply by doing the things that the algorithms like. Once you understand the three key things that the algorithm favours, you’ll be able to create content across all the placements and see your engagement skyrocket!

In this video, we’ll take you through the algorithms for the Feed and Stories, as well as how to get onto the explore page and go viral on Reels.

Video Timestamps

To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)

0.05: Course Recap

1.30: Instagram Algorithm: Feed and Stories

5.16: Feed and Stories: Factors That Influence Ranking

6.17: Relationship

7.07: Interest

7.42: Timeliness

8.20: 6 Other Factors That Influence Ranking

9.55: What It Means

13.28: Algorithm for Explore

14.59: Algorithm for Reels

Additional Resources

Can’t watch the video or just want to have the written copy on hand? Click on the link below to download the transcript.

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Instagram Marketing: Instagram Essentials and Content Creation

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