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How to Create Engaging Content on Instagram

Discover how to create engaging content on Instagram.

In this video, you’ll be learning about the need to focus on engagement, with high-quality images and sparking an emotional reaction.

Video Overview

Creating content is not enough – you have to create GREAT content! It’s the lifeblood of social media and at the heart of success on Instagram. There are a number of tactics that you can use to create great content at an individual post level.

You’ll consider the design and layout of your grid and look at the frequency of your posting. We’ve got some great examples of all of these ideas, and when you put all these tactics together, your engagement rate will skyrocket!

Video Timestamps

To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)

0.00: Introduction to Creating Great Content

0.48: Focus on Engagement

1.37: Maintain a Consistent Theme

3.06: Use High-Quality Image Posts

4.02: Share Content Your Audience Values

7.22: Design Your Grids Like A Magazine

9.14: Spark An Emotional Reaction

12.03: Know Your Audience

12.26: Share A Lot of Content

15.59: Post Daily

17.36: Stories

20.09: IGTV

21.19: Reel

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Instagram Marketing: Instagram Essentials and Content Creation

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