Fashion trend forecasting services

In addition to conducting their own fashion trend forecasting, fashion brand companies often subscribe to fashion trend forecasting services.

Some of these forecasting services cover a broad range of fashion trends. Some provide both fashion trend and color trend forecasts. Examples of fashion trend forecasting services include:

• The Doneger Group, based in New York, provides merchandising consulting and fashion trend and color forecasts for the apparel and accessories markets.
• Margit Publications, a division of The Doneger Group, publishes a variety of trend and color forecasts.
• Trend Union is a fashion trend, fabric, and color trend forecasting service based in Paris that conducts fashion and fabric trend seminars in locations such as New York, Seattle, San Francisco, and Los Angeles several times a year in addition to its forecasting publications.
• Promostyl provides trend books focusing on menswear, women’s wear, sportswear, streetwear, youth, and accessories. The company produces style trends, color trends, and fabric trend books. Based in Paris, Promostyl continuously sponsors conferences in many major cities throughout the world.
• Worth Global Style Network (WGSN) is an online subscription fashion resource. WGSN provides research, trend analysis, and news service daily to its online subscribers.
• Fashion Snoops is another online subscription trend forecasting resource. The service also provides platforms for creatives to collaborate and share information.

Armed with information from marketing research and color, textile, and fashion trend research, a company’s design team is ready to bring everything together to create the design brief.