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How to Use LinkedIn Stories

Learn effective strategies on how to use LinkedIn stories.
Four mobile phones showing different LinkedIn Stories
© Social Media College

In this article, you will discover how to use LinkedIn stories effectively.

LinkedIn Stories are designed to make it easier to connect with your community and share your professional moments. It adds a more personal and visual option to the content formats available for both individuals and organisations.

LinkedIn Stories are similar to other social media network stories such as Facebook and Instagram, whereby they are displayed for only 24 hours. You can upload images or videos, and record natively from the app, with a maximum of 20 seconds. You can then add text overlays and stickers to make your stories stand out.

Only your connections and followers can see your stories and engage with them. Comments they make are not public, however, they are shared with you through your LinkedIn messages (this feature is most similar to Instagram Story comments). As well as that, only first-degree connections can make comments.

LinkedIn Stories can spark conversations with your network, keeping them engaged and informed. They also have their own analytics, allowing you to track views.

In this blog LinkedIn Stories: Here’s What You Need To Know, you’ll find out the four steps to creating LinkedIn Stories, as well as some great ideas for content.

If you’d rather watch than read, here’s the video.

This is an additional video, hosted on YouTube.

© Social Media College
This article is from the free online

LinkedIn Marketing: LinkedIn Essentials and Content Creation

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