Currently set to Index
Currently set to Follow
Skip main navigation

Introduction to LinkedIn Marketing

Find out the benefits of both LinkedIn organic marketing and paid advertising.
In this video, we explain the benefits and engagement level of LinkedIn, along with how effective both organic marketing and paid advertising can be. We look at how users can be targeted, and how you can establish your authority and expertise.
Video Overview
LinkedIn is the world’s largest professional social media platform. It is constantly growing and adding new features to keep it engaging and relevant. It’s important to understand how LinkedIn works to be able to get the most out of it.
You can use this time-stamped summary to return to specific sections of the video to review your learning.
Video Timestamps
To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)
0.00: The LinkedIn audience and
00.38: Key milestones
1.22: How LinkedIn maintains engagement through constant development
3.20: The key benefits of LinkedIn, particularly for business-to-business
4.23: How organic reach has improved and the opportunity that this creates
5.54: Advantages and formats for paid advertising
7.39: How to target users
8.30: Establishing your authority and expertise through thought leadership
Additional Resources
Can’t watch the video or just want to have the written copy on hand? Click on the link above to download the transcript.
This article is from the free online

LinkedIn Marketing: LinkedIn Essentials and Content Creation

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education