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Introduction to LinkedIn Marketing

Find out the benefits of both LinkedIn organic marketing and paid advertising.

In this video, we explain the benefits and engagement level of LinkedIn, along with how effective both organic marketing and paid advertising can be. We look at how users can be targeted, and how you can establish your authority and expertise.

Video Overview

LinkedIn is the world’s largest professional social media platform. It is constantly growing and adding new features to keep it engaging and relevant. It’s important to understand how LinkedIn works to be able to get the most out of it.

You can use this time-stamped summary to return to specific sections of the video to review your learning.

Video Timestamps

To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)

0.00: The LinkedIn audience and

00.38: Key milestones

1.22: How LinkedIn maintains engagement through constant development

3.20: The key benefits of LinkedIn, particularly for business-to-business

4.23: How organic reach has improved and the opportunity that this creates

5.54: Advantages and formats for paid advertising

7.39: How to target users

8.30: Establishing your authority and expertise through thought leadership

Additional Resources

Can’t watch the video or just want to have the written copy on hand? Click on the link above to download the transcript.

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LinkedIn Marketing: LinkedIn Essentials and Content Creation

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